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The Blog.

Business & Strategy

They Kept Asking. We Kept Building.

How a private, proprietary AI ecosystem grew alongside twelve years of client work at WebbedIN. Built exclusively for existing clients. Managed by the same team.

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Business & Strategy

The Meeting That Opened Another Door

A client once introduced me to her husband, who happened to be the MD of a large corporation. That meeting opened a door I hadn't planned to walk through.

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Business & Strategy

The Longer I Stayed, the More Everything Changed

I recently wrote about the one rule that defined how WebbedIN operates. One industry. One client. No exceptions. That piece was about where the rule came from. This one is about what it produced.

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Business & Strategy

A Decade Later: The Rule That Defined Me

What started as a small project for my mother's clinic turned into a twelve-year journey. Here is the personal story of the one rule I've kept since day one.

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